The Payload team is excited to be hosting a webinar on "Intro to Space Marketing." In this conversation, we will be talking about the importance of marketing for the commercial space company.

Topics include:

- What separates good brands from great brands in the space industry
- How space startups should consider the role a brand plays into their long-term strategy
- How marketing can influence a company's culture
- The impact of mainstream advertising for the commercial space industry
- Real-life case studies on how Firefly, Spire, and the ISS National Lab are leveraging marketing and brand to create a competitive edge

Speakers include: 

- Ari Lewis. Ari is the Co-Founder of Payload, a space media startup covering the business and policy of space. Before Payload, he co-founded OhioX and The Green Block Group. 

- Kim Jennett. Kim serves as Firefly's Director of Corporate Marketing and Communications. Before Firefly, she headed up marketing at Lean Plum and Vector Launch, and has over two decades of marketing and brand experience. 

- Patrick O'Neill. Patrick is the Public Affairs and Outreach Lead at the International Space Station National Laboratory. In addition to handling external comms, he works to raise awareness for the lab's research, including partnerships with Adidas, Disney, and Budweiser.

- Iain Goodridge. Iain is Spire's Senior Director of Marketing, was their first marketing hire in 2018, and saw them through their IPO in 2021. Before Spire, Iain advised Cuspair and led product marketing at Jive Software.